Carmen Duijvelshoff


always thinking up

creating forward

implementing now




This is My Story


Twenty years of stated employment. Building brands and concepts of others. Nowadays I’m my own brand and own this creative hub, the Tool Shack (ToolKeet). Why this massive change? Because I believe that daily offices make you stuck. A truly inspiring creative space will ‘free’ your mind for creativity. Another energy will set you free for thought. And for doing! And from there and with a lot of functional pleasure we build, re-frame or guide you to your new brand or concept. And if you want your idea to mature overnight, you dream at night that everything is possible! In your overnight process, you create while sleeping! 

Get up and build on!


  • Customer Happiness 90% 90%
  • Communication field 85% 85%
  • Stakeholder mapping 80% 80%
  • Ideation rethinker 90% 90%
  • Trend watching 85% 85%
  • Value proposition design 70% 70%
  • Scrumming 75% 75%
  • Retail experience 95% 95%